Treat your career like it's your own business☀️

Are you considering a job search?

If you owned a company, you would track performance, set a strategy, invest in growth, and build strong relationships. I think that everyone's career deserves the same attention. Too many professionals work hard and rarely pause to evaluate their own "business health." Items on the checklist would include skills, network, visibility, and future direction.

When you think like a business owner, you stop leaving your career to chance and start managing it with intention. As a former executive recruiter and now a career and executive coach, I’ve seen firsthand how candidates can miss opportunities to showcase their value during the job search. I recently spoke at a women’s workshop about salary negotiations, and the topic of company interview practices came up. Many companies now ask candidates to create presentations as part of the interview, and some people bristle at the idea, calling it “giving your work away for free.”

I see it differently. In an interview, your job isn’t just to answer questions, it’s to sell yourself. What better way to do that than by demonstrating your process, your thinking, and your impact? If you were a consultant, you’d make a presentation to win the business. Why should a career move feel any different?

In the Executive Career Accelerator, I teach leaders to start selling themselves the moment they hit “send” on a resume, and not to take their foot off the gas until they have an offer in hand.

Your career is like a business, and each employer is a client. On average, we change jobs 12 times over a 40-year career, making each move a perfect opportunity to showcase your value and strengthen your personal brand.

Here’s how to put this into action: First, document your value by keeping track of wins, results, and measurable impact, creating your own professional portfolio. Next, show, don’t just tell, by using presentations, project summaries, or case studies to illustrate your approach and results. Finally, stay visible and persistent by sharing insights with your network and maintaining momentum throughout your job search.

Treat your career like a business, and every move becomes a chance to demonstrate your value.

Let’s accelerate your rise and make sure your next chapter is your best yet!

#careeradvice #leadership #executivecoach #motivation #careerdevelopment

Lisa Chubinsky, CPCC, CTS, CPC

Lisa is the Founder and CEO of New Career Directions. She combines her expertise as a Certified Career Coach, Executive Coach, Resume Writer and former Executive Recruiter to empower mid-to-senior level leaders in life sciences and manufacturing

to achieve breakthrough leadership and career growth.